BLOGS D’ENTREPRISES : SIMPLE PHENOMENE DE MODE ? RESUME : Cet article s’attache à analyser le phénomène des blogs d’entreprises qui ont récemment vu le jour en France. Ces outils sont ...
The term blog (shortened form of web log) was used for the very first time in 1997 by Jorn BARGER. This tool has gained rampant popularity over the past four years and has considerably modified ...
RESUME Cet article s’attache à analyser le phénomène des blogs d’entreprises qui ont récemment vu le jour en France ; il s’interroge quant à leur(s) rôle(s) au sein de la stratégie ...
Ø Survey: Backbonemedia (2004), “Corporate blogging: is it worth the hype?”, p.52 This survey is illustrated by the corporate blog of Annie’s Homegrown. This company makes organic food ...
Ø Book: Nonnenmacher François (2006), “Blogueur d’entreprise”, Groupe Eyrolles, ISBN 2708133292, p.63-76 This chapter is dedicated to the CEOs who blogs. Amid all the illustrations it gives ...
Ø Article: Bricklin Dan (August 2002), “Small business blogging”, http://danbricklin.com According to Dan Bricklin, each company has different reasons to set up a corporate blog owing to ...
Ø Article: Des Jardins Jory (November 2005), “When blogs go bad”, www.inc.com, Jory Des Jardins reveals in this article that corporate blogs obey to a proper set of rules and regulations. ...
Ø Article: Aber Robyn (August 2004), “ The bottom line on business blogs”, www.entrepreneur.com Robyn Aber defines how corporate Blogs provide business benefits: · They are not ...
Ø Survey: Backbonemedia (2004), “Corporate blogging: is it worth the hype?”, p.18 According to the survey carried out by Backbonemedia, “another way to publish content and ideas”, “thought ...
Ø Article: Wainewright Phil (August 2002), “Corporate weblogs”, www.looselycoupled.com Phil Wainewright predicts that we will witness new types of corporate blogs in the months to come but ...
Ø Book: Wright Jeremy (2006), “Blog marketing: the revolutionary new way to increase sales, build your brand, and get exceptional results”, McGraw-Hill, ISBN 0072262516, p.237-268 Jeremy ...
Ø Article: Matthews Carole (July 2005), “The top ten things you should know before you blog”,www.inc.com According to Carole Matthews, companies should be aware of the 10 following tips ...
The blogs (shortened form of web log), which have gained rampant popularity over the past four years, have considerably modified the way to communicate. Indeed, this tool enables multiple users ...