The blogs (shortened form of web log), which have gained rampant popularity over the past four years, have considerably modified the way to communicate. Indeed, this tool enables multiple users to post easily diaries of their thoughts to a website (displayed in a chronological way); those texts are most of the time enriched with external links and opened to be commented by the readers.
Whereas this phenomenon remained in the amateur sphere until recently, companies have started to turn to this new collaborative, simple and very flexible tool. This channel represents both an internal mean of communication to inform and improve collaboration between employees and an external mean of communication to animate a community of customers and visitors. Nevertheless, beyond the fact a corporate blog is an incredible vector of diffusion, companies have to be conscious that uncontrolled communication can lead to dramatic consequences.
This blog aims to weigh up the risks and expected benefices of the implementation of a corporate blog within a global communication strategy. Its red wire is the following problematic:
Should companies integrate corporate blogs into their communication strategies?
I will then feed this blog with my reflexions and articles from other bloggers or writers.Please be free to post valued comments so that we can discuss about it.