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    <title><![CDATA[le blog corporateblog]]></title>
    <link>http://corporateblog.over-blog.com/</link>
    <description></description>

        <language>fr</language>
    
    
    <pubDate>Sat, 07 Mar 2009 19:26:03 +0100</pubDate>    <lastBuildDate>Sat, 07 Mar 2009 19:26:03 +0100</lastBuildDate>    <generator>Over-blog.com RSS 2.0 Engine</generator>    <copyright>Copyright 2012 corporateblog.over-blog.com</copyright>            <category>Loisirs</category>    <docs>http://www.rssboard.org/rss-specification/</docs>                        
      <item>
        <title><![CDATA[French Version]]></title>
        <link>http://corporateblog.over-blog.com/article-4518584.html</link>        <description><![CDATA[	BLOGS D’ENTREPRISES : SIMPLE PHENOMENE DE MODE ? RESUME : Cet article s’attache à analyser le phénomène des blogs d’entreprises qui ont récemment vu le jour en France. Ces outils sont principalement utilisés à des fins commerciales, tout en faisant partie de la stratégie globale de[...]]]></description>
        <pubDate>Sun, 12 Nov 2006 18:08:45 +0100</pubDate>        <guid isPermaLink="false">f04c27e57589e7071fe2b7e6e705805d</guid>
                <category>Research Contribution</category>        <comments>http://corporateblog.over-blog.com/article-4518584-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Short Paper]]></title>
        <link>http://corporateblog.over-blog.com/article-4518566.html</link>        <description><![CDATA[	The term blog (shortened form of web log) was used for the very first time in 1997 by Jorn BARGER. This tool has gained rampant popularity over the past four years and has considerably modified the way to communicate. Indeed, this tool enables multiple users to post easily diaries of their[...]]]></description>
        <pubDate>Sun, 12 Nov 2006 18:06:52 +0100</pubDate>        <guid isPermaLink="false">f715d431bca3cc635d76c2baa8c3c577</guid>
                <category>Research Contribution</category>        <comments>http://corporateblog.over-blog.com/article-4518566-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Long Paper]]></title>
        <link>http://corporateblog.over-blog.com/article-4518528.html</link>        <description><![CDATA[	RESUME Cet article s’attache à analyser le phénomène des blogs d’entreprises qui ont récemment vu le jour en France ; il s’interroge quant à leur(s) rôle(s) au sein de la stratégie globale de communication. La balance entre profits espérés et risques potentiels s’avère aléatoire puisque cet[...]]]></description>
        <pubDate>Sun, 12 Nov 2006 18:04:19 +0100</pubDate>        <guid isPermaLink="false">6c95b50b21748241f6e7e927c6a8fab7</guid>
                <category>Research Contribution</category>        <comments>http://corporateblog.over-blog.com/article-4518528-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Case studies]]></title>
        <link>http://corporateblog.over-blog.com/article-2130483.html</link>        <description><![CDATA[	Ø Survey: Backbonemedia (2004), “Corporate blogging: is it worth the hype?”, p.52 This survey is illustrated by the corporate blog of Annie’s Homegrown. This company makes organic food products and its blog is what we call a “character blog” as the writer is a rabbit named Bernie. Not only it[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:32:25 +0100</pubDate>        <guid isPermaLink="false">9b6d9a71953370d48821f1cbfd8772aa</guid>
                <category>Corporate blogs versus companies</category>        <comments>http://corporateblog.over-blog.com/article-2130483-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Who blogs?]]></title>
        <link>http://corporateblog.over-blog.com/article-2130464.html</link>        <description><![CDATA[	Ø Book: Nonnenmacher François (2006), “Blogueur d’entreprise”, Groupe Eyrolles, ISBN 2708133292, p.63-76 This chapter is dedicated to the CEOs who blogs. Amid all the illustrations it gives the example of Michel-Edouard Leclerc (Leclerc) who privileged his blog to communicate around a food[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:31:01 +0100</pubDate>        <guid isPermaLink="false">a8d3cd537fb3a0859ec8a825619ad401</guid>
                <category>Corporate blogs versus companies</category>        <comments>http://corporateblog.over-blog.com/article-2130464-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Which companies corporate blog?]]></title>
        <link>http://corporateblog.over-blog.com/article-2130424.html</link>        <description><![CDATA[	Ø Article: Bricklin Dan (August 2002), “Small business blogging”, http://danbricklin.com According to Dan Bricklin, each company has different reasons to set up a corporate blog owing to their business activity and to their size. · The consultant business can concerns engineers, marketers,[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:27:55 +0100</pubDate>        <guid isPermaLink="false">046d74de06c806e08123229ec4ede823</guid>
                <category>Corporate blogs versus companies</category>        <comments>http://corporateblog.over-blog.com/article-2130424-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Threats]]></title>
        <link>http://corporateblog.over-blog.com/article-2130373.html</link>        <description><![CDATA[	Ø Article: Des Jardins Jory (November 2005), “When blogs go bad”, www.inc.com, Jory Des Jardins reveals in this article that corporate blogs obey to a proper set of rules and regulations. When someone breaks them, the corporate blog can be subject to dramatic consequences. One example would be[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:24:30 +0100</pubDate>        <guid isPermaLink="false">0fa02ac97dba77800ce5dda493f65109</guid>
                <category>Corporate blogs versus communication strategies</category>        <comments>http://corporateblog.over-blog.com/article-2130373-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Benefits]]></title>
        <link>http://corporateblog.over-blog.com/article-2130339.html</link>        <description><![CDATA[	Ø Article: Aber Robyn (August 2004), “ The bottom line on business blogs”, www.entrepreneur.com Robyn Aber defines how corporate Blogs provide business benefits: · They are not expensive, easy to set up and do not require HTML expertise. · They facilitate group works and build up communities. ·[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:22:11 +0100</pubDate>        <guid isPermaLink="false">5b91f06eae9cd38b084689da9fea63b5</guid>
                <category>Corporate blogs versus communication strategies</category>        <comments>http://corporateblog.over-blog.com/article-2130339-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Which roles could a corporate blog play in terms of communication?]]></title>
        <link>http://corporateblog.over-blog.com/article-2130281.html</link>        <description><![CDATA[	Ø Survey: Backbonemedia (2004), “Corporate blogging: is it worth the hype?”, p.18 According to the survey carried out by Backbonemedia, “another way to publish content and ideas”, “thought leadership” and “build a community” remain the main roles of a corporate blog. On the other hand, “crisis[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:18:12 +0100</pubDate>        <guid isPermaLink="false">ad629110f8763dc05b3e158e9005e45c</guid>
                <category>Corporate blogs versus communication strategies</category>        <comments>http://corporateblog.over-blog.com/article-2130281-6.html#anchorComment</comments>                    </item>
      <item>
        <title><![CDATA[Choose the right kind of blog]]></title>
        <link>http://corporateblog.over-blog.com/article-2130249.html</link>        <description><![CDATA[	Ø Article: Wainewright Phil (August 2002), “Corporate weblogs”, www.looselycoupled.com Phil Wainewright predicts that we will witness new types of corporate blogs in the months to come but today, he draws up this current state of play: Internal weblogs to communicate and share team projects[...]]]></description>
        <pubDate>Sun, 12 Mar 2006 19:15:51 +0100</pubDate>        <guid isPermaLink="false">79797cb7bfc3fa58d39ccbbebee005b9</guid>
                <category>Companies versus Corporate blogging</category>        <comments>http://corporateblog.over-blog.com/article-2130249-6.html#anchorComment</comments>                    </item>
  
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